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Overview:

  • an understanding of the environment within which all businesses operate and the ways in which different organizations are structured
  • a working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
  • an understanding of the marketing concept and an appreciation of how the marketing function is organized
    the Diploma program also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing

 

Course Structure

 

  • Business Management & Administration
  • Economics for Business
  • International Business Communications
  • Marketing
  • Principles & Practice of Selling
  • Advertising
  • Marketing Management
  • Public Relations
  • Quantitative Methods for Managers
  • Sales Management

Our Accreditations

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